CANADIAN CLUB

When Suntory Global Spirits set out to refresh its Canadian Club ready-to-drink whisky, the key challenge was how to stand out in a category that had become a sea of white packaging. We delivered a bold, modern redesign that made flavor the hero while honoring the brand’s heritage. Our integrated creative and technical team ensured the design worked seamlessly across cans and cartons, lowering production risk and driving speed to market. The launch was so successful that multiple flavor extensions are planned to continue to grow the portfolio.