THE HERSHEY COMPANY

Hershey needed a high volume of digital assets to support seasonal eCommerce marketing while ensuring each brand’s iconic colors and identity remained intact. We set the visual standards, developed carousel image sets, and meticulously managed color accuracy—making sure Reese’s orange, Hershey’s brown, and Ice Breakers’ blue were always spot on. The result? A library of over 1,500 assets for eComm and social media, creating a seamless, engaging shopping experience across digital platforms.