JIM BEAM: JIM BEAM GINGER HIGHBALL

Jim Beam’s entry into ready-to-drink cocktails began with the launch of Jim Beam Ginger Highball, a design that needed to be visualized in a physical form and assessed for aesthetics and shelf presence. We created packaging comps—including cans and overwrap cartons—requiring two distinct processes involving INX inks and metal can printing. The result? A comp that captured the Ginger Highball design intent and accurately simulated the final production outcome.