KAO CORPORATION: JOHN FRIEDA FRIZZ EASE

Project Details

Kao Corporation needed a shelf-ready packaging system that upheld its aligned design while maintaining consistency across multiple forms and variants. We thoughtfully adapted the Frizz Ease by John Frieda line, balancing key visuals, regulatory copy, and regional translations across all SKUs. We then generated fully compliant mechanical artwork, delivered prepress files with expert color management, and provided plates customized to each printer’s needs based on unique substrates and print minimums—along with press-side assistance to ensure the design intent was upheld throughout production. The result? A beautifully executed design system that stands out on shelves across all regions.

Offerings
  • Brand Extension
  • Representative SKUs
  • Production Art
  • Prepress & Repro
  • Stepping
  • Plate Files

Client: Kao Corporation

Brand: Frizz Ease by John Frieda

Sector: Hair Care