Project Details
Halyard set out to create a new retail glove brand that stood apart in a market flooded with similar messaging. We built Safeskin around the idea of “customized protection,” using bold branding, vibrant color coding to signal glove thickness, and usage-specific imagery to make finding the right gloves effortless. Since launching in 2021 on Amazon and Walmart.com, Safeskin has surpassed $10 million in sales, earned a 4.7-star rating, becoming a go-to choice for consumers seeking a visually intuitive and shopper-friendly solution.
Offerings
- Brand Strategy
- Brand Identity
- Packaging Design
- Brand Guidelines
Client: Owens & Minor
Brand: SAFESKIN
Sector: PPE Disposable Gloves
