When my family started this business on the heels of World War One, they couldn’t have foreseen operating through so many challenging world events—and so much industry uncertainty. The past 100+ years have radically altered the landscape for consumer packaged goods (CPG) brands and transformed our business.
When my family started this business on the heels of World War One, they couldn’t have foreseen operating through so many challenging world events—and so much industry uncertainty. The past 100+ years have radically altered the landscape for consumer packaged goods (CPG) brands and transformed our business.
While many others in the premedia industry made the decision to grow market share through mergers and acquisitions—taking on debt and needing to answer to investors—we chose to stay true to our family-owned roots, answerable only to our CPG clients’ best interests and our own high standards.
Instead of chasing market share or share price, we’ve sought to attract new business and retain existing business through an aggressive dedication to identifying and leveraging those technological advancements that enable us to stay ahead of ever-changing client needs.
Our growth has come by incorporating complementary services (such as 3D, generative AI tools and eCommerce image optimization) that benefit our clients’ brands and our capabilities by enhancing creativity, productivity and efficiency, while remaining committed to our pre-press origins. And we are still at the top in terms of our size for a privately held premedia packaging company.
We view each new technology as a long-term investment, carefully considering how it will benefit our clients and further strengthen our relationships with them. We believe that gives our clients a tremendous advantage and us an unmatched responsiveness over publicly held competitors, who view expanded services through a short-term, bottom-line lens that considers how the market will react to new investments.
As we expanded beyond pre-press services, in Cincinnati we created one of the largest consolidated campuses in the industry, enabling our team of graphic arts experts to quickly and efficiently collaborate and troubleshoot on projects to provide clients with innovative solutions, save them time and provide them with the best possible result.
We’ve persevered through many challenging world events so far, and have created a streamlined, proactive approach well-suited to excelling in today’s accelerated pace. Every day we are focused on being the best version of ourselves—that’s the Olberding Brand Family way.